
Our journey reflects the advisors we serve—having navigated all five stages of a financial advisor’s evolution, we are committed to empowering advisors with the strategies, resources, and independence needed to achieve exponential growth while experiencing True Freedom in their practice.
Pinkerton Wealth Partners was founded with a singular vision: to create an RIA with patented cutting-edge research and free from conflicts of interest, corporate bureaucracy, and product-driven sales models. Our journey began in 1987, when Dan Pinkerton, fresh out of Stanford University, established his practice just two months before the historic 1987 stock market crash, which saw a staggering -32% decline in a single day. This pivotal moment underscored the need for risk-managed investment strategies that could safeguard client assets from catastrophic losses.
Over the next three decades, Dan navigated some of the biggest financial crises, including the 2001 Nasdaq Tech Bubble Crash (-84%), which prompted him to delve deep into tactical research. Inspired by investing legend Peter Lynch’s philosophy—“He that turns over the most rocks wins the game”—Dan sought out the best tactical investment strategies to protect clients and fortify their financial futures. His research culminated in purchasing Sherman Portfolios, an investment firm specializing in advanced risk-mitigation strategies that set new industry standards.
In January 2008, at the onset of the worst financial crisis since the Great Depression, the Pinkerton team acted decisively based on their Advance & Protect™ tactical indicators, shifting 83% of equity holdings into short-term bonds. At the same time, Warren Buffett was accumulating $50 billion in cash, and as markets neared their bottom, the team strategically reinvested—mirroring Buffett’s acquisitions of Goldman Sachs and other distressed assets.
In 2010, Barron’s Magazine recognized Pinkerton’s work in their cover story, beginning with the words:
“Extraordinary times require extraordinary people, like Dan Pinkerton in Coeur d’Alene, Idaho,” as they specifically referenced his Advance & Protect™ strategies and philosophy in the article. That acknowledgment marked a turning point, solidifying Pinkerton Wealth Partners as an industry leader in tactical asset allocation, downside protection, and client-first fiduciary advising. Today, Pinkerton Wealth Investments owns two distinct billion dollar RIAs—Pinkerton Wealth and True Freedom®—both dedicated to helping IARs and RIAs find True Freedom™ by building practices aligned with fiduciary integrity and long-term success.
Our journey mirrors the path that many financial advisors take. If you’re questioning whether you have True Freedom in your practice, consider where you fall within these five stages:
Unlike broker/dealers and private equity-controlled firms, Pinkerton Wealth Partners is a multi-generational, family-led RIA that prioritizes advisor autonomy and client-first values.
At Pinkerton Wealth, we believe True Freedom™ isn’t just about financial success—it’s about building a legacy that money can’t buy and death can’t take away. Whether you’re looking to scale your practice, enhance client outcomes, or plan your succession, we offer the tools, resources, and long-term security you need.
If you manage $75M+ in AUM and are seeking a stable, values-driven, multi-generational firm that prioritizes advisor autonomy and long-term independence, Pinkerton Wealth is the partner you need.
For advisors under $75M, we offer tailored solutions to accelerate your growth and transition to True Freedom.
Partner with Pinkerton Wealth and gain a dedicated team that prioritizes your success.
With cutting-edge technology, personalized support, and a commitment to excellence, we empower financial advisors to grow and thrive. Experience a collaborative approach that puts your goals first. Let’s build a stronger future together!
Pinkerton Wealth Partners
2000 John Loop
Coeur d’Alene, ID 83814
1.208.584.5447
1.800.634.2008
join@pinkertonpartners.com
Fax: 208.667.5868
Pinkerton Wealth, LLC is a Registered Investment Advisor, doing business as Pinkerton Wealth Partners. No client or potential client should assume that any information presented or made available on or through this website should be misconstrued as personalized financial planning or investment advice. Personalized financial planning and investment advice can only be rendered after engagement of the firm for services, execution of the required documentation, and receipt of required disclosures. Please contact the firm for further information.
©2026 Pinkerton Wealth Partners
Partner with Pinkerton Wealth and gain a dedicated team that prioritizes your success.
With cutting-edge technology, personalized support, and a commitment to excellence, we empower financial advisors to grow and thrive. Experience a collaborative approach that puts your goals first. Let’s build a stronger future together!
Pinkerton Wealth Partners
2000 John Loop
Coeur d’Alene, ID 83814
1.800.634.2008
1.208.584.5447
join@pinkertonpartners.com
Fax: 208.667.5868
Pinkerton Wealth, LLC is a Registered Investment Advisor, doing business as Pinkerton Wealth Partners. No client or potential client should assume that any information presented or made available on or through this website should be misconstrued as personalized financial planning or investment advice. Personalized financial planning and investment advice can only be rendered after engagement of the firm for services, execution of the required documentation, and receipt of required disclosures. Please contact the firm for further information.
©2025 Pinkerton Wealth Partners